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The purpose of this domain is to reserve a segment of the DNS name space reserved for the use of museums ; a name space whose conventions are defined by the museum community.

The < tt > museum </ tt > TLD grants users a quick and intuitive way to verify the authenticity of a museum site.

Conversely, since it is a type of formal third-party certification, museums using this name space obtain a way to assure visitors of the site's validity.