Page "60 Minutes" Paragraph 10

The first " magazine-cover " chroma key was a photo of two helmeted policemen ( for the Clark interview segment ).

Wallace and Reasoner sat in chairs on opposite sides of the set, which had a cream-colored backdrop ; the more famous black backdrop ( which is still used as of 2011 ) did not appear until the following year.

The logo was in Helvetica type with the word " Minutes " spelled in all lower-case letters ; the logo most associated with the show did not appear until about 1974.

Further, to extend the magazine motif, the producers added a " Vol.

xx, No. xx " to the title display on the chroma key ; that was seen until about 1971.

The trademark stopwatch, however, did not appear on the inaugural broadcast ; it would not debut until several episodes later.

Alpo dog food was the sole sponsor of the first program.