Page "ADDIE Model" Paragraph 13

The design phase deals with learning objectives, assessment instruments, exercises, content, subject matter analysis, lesson planning and media selection.

The design phase should be systematic and specific.

Systematic means a logical, orderly method of identifying, developing and evaluating a set of planned strategies targeted for attaining the project's goals.

Specific means each element of the instructional design plan needs to be executed with attention to details.