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Giants Enterprises, a wholly owned subsidiary of the San Francisco Giants created and headed by longtime team executive and marketing legend Pat Gallagher, brings non-baseball events to AT & T Park on days when the Giants do not play.
Prominent among these has been the usage of the stadium for football.
For example, the park was home to the XFL's San Francisco Demons in 2001, was the home of the East-West Shrine Game ( until 2006 ), and was recently the former home stadium of the California Redwoods of the UFL in 2009.
Since 2002, it has also been home to college football's Kraft Fight Hunger Bowl, previously the San Francisco Bowl and most recently the Emerald Bowl.
In 2011, AT & T Park became the temporary home football stadium for the California Golden Bears while Cal's on-campus stadium, California Memorial Stadium, underwent renovation.
AT & T Park also hosted its first high school football game in 2011, the Central Coast Section Division III football championship game between long-time San Francisco rivals St. Ignatius College Preparatory and Sacred Heart Cathedral Preparatory.

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