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The 1980s would see the action film take over Hollywood to become a dominant form of summer blockbuster ; literally " the action era " popularized by actors such as Sylvester Stallone, Arnold Schwarzenegger, Bruce Willis and Chuck Norris.

Steven Spielberg and George Lucas even paid their homage to the Bond-inspired style with the mega-hit Raiders of the Lost Ark ( 1981 ).

In 1982, veteran actor Nick Nolte and rising comedian Eddie Murphy smashed box office records with the action-comedy 48 Hrs, which is credited as the first " buddy-cop " movie.

That same year, Sylvester Stallone starred in First Blood, the first installment in the popular Rambo film series.

The film proved to be successful and was followed with a sequel in 1985, Rambo: First Blood Part II which became the most successful film in the series and made the character John Rambo a pop cultural icon.