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The opportunity for Japanese manufacturers to export more expensive models had arisen with the 1980s voluntary export restraints, negotiated by the Japanese government and U. S. trade representatives, restricting mainstream car sales.
The initial success of the Legend and Honda's Acura division in competing against established European and American luxury manufacturers would lead to Toyota and Nissan creating the Lexus and Infiniti brands, respectively, to compete in the luxury car market.

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