Page "Aesthetics" Paragraph 14

Of particular concern to Indian drama and literature are the term ' Bhava ' or the state of mind and rasa referring generally to the emotional flavors / essence crafted into the work by the writer and relished by a ' sensitive spectator ' or sahṛdaya or one with positive taste and mind.

Poets like Kālidāsa were attentive to rasa, which blossomed into a fully developed aesthetic system.

Even in contemporary India the term rasa denoting " flavor " or " essence " is used colloquially to describe the aesthetic experiences in films ; " māsala mix " describes popular Hindi cinema films which serve a so called balanced emotional meal for the masses, savored as rasa by these spectators.