Page "Al Capp" Paragraph 48

Like many cartoonists, Capp made extensive use of assistants ( notably Andy Amato, Harvey Curtis, Walter Johnson and Frank Frazetta ).

During the extended peak of the strip, the workload grew to include advertising, merchandising, promotional work, public service comics and other specialty work — in addition to the regular six dailies and one Sunday strip per week.

From the early 1940s to the late 1950s, there were scores of Sunday strip-style magazine ads for Cream of Wheat using the Abner characters, and in the 1950s, Fearless Fosdick became a spokesman for Wildroot Cream-Oil hair tonic in a series of daily strip-style print ads.

The characters also sold chainsaws, underwear, ties, detergent, candy, soft drinks — including a licensed version of Capp's moonshine creation, Kickapoo Joy Juice — and General Electric and Procter & Gamble products, all requiring special artwork.