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According to James C. Mays, automotive historian and author of The Savvy Guide to Buying Collector Cars at Auction, the " Wow!
Factor " is an important and measurable pleasure to an owner whether their car is driven or sits in a climate-controlled garage.
His " Wow!
Factor " includes examples of a bright red 1969 AMX that according to its owner " is just a fast Rambler ", but draws more people at events than the more prestigiousFerraris and Lamborghinis, as well as a " million-dollar moment " when a Rambler owner was serenaded with the " Beep Beep " song by The Playmates while fueling at a travel plaza.
Moreover, the author's collector car, a 1969 Ambassador station wagon, made friends as strangers came to greet and host him as if " long lost kin ".
Mays points out the ready availability of parts for AMC engines and his experiences in having service done on Ramblers without being charged for the work in exchange for the experience of driving a " sassy Rambler " ( a 1966 American convertible ) and having pictures taken with it.

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