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In the 1960s, EMI introduced the Seraphim Records label, primarily in the U. S., to compete with RCA Victrola and Columbia's Odyssey labels.

Historic recordings, sometimes taken from 78-rpm originals, were featured.

In 1967, as RCA Victrola reissued numerous recordings of Arturo Toscanini and the NBC Symphony Orchestra, Seraphim reissued some of Toscanini's British recordings with the BBC Symphony Orchestra, made in London's Queen's Hall from 1937 to 1939.

A number of albums featured Sir Thomas Beecham and the Royal Philharmonic Orchestra, including Beecham's 1959 stereo recordings, which were switched from the regular Angel label to the Seraphim one.

Some historic EMI recordings have appeared in the U. S. on the Seraphim label on CD in recent years.