Page "Anti-spam techniques" Paragraph 11
from
Wikipedia
Spammers often regard responses to their messages — even responses like " Don't spam me "— as confirmation that an email address is valid.
Likewise, many spam messages contain Web links or addresses which the user is directed to follow to be removed from the spammer's mailing list.
In several cases, spam-fighters have tested these links, confirming they do not lead to the recipient address's removal — if anything, they lead to more spam.
To lower complaints so the spammer can stay active before having to acquire new accounts and / or internet provider.
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