Page "Arena rock" Paragraph 3

The use of commercial sponsorship for the large-scale tours and concerts of this era began to lead to the music being branded, usually pejoratively, as corporate rock.

The commercialism, and " overblown " spectacle of stadium rock has been seen as promoting a number of reactions, including the pub rock and punk rock movements in the 1970s.

In the 1980s arena rock became dominated by glam metal bands, following the lead of Aerosmith and including Mötley Crüe, Quiet Riot, W. A. S. P.

and Ratt.

Their popularity was challenged by the alternative rock bands who began to breakthrough to the mainstream, particularly after the success of Nirvana, from the early 1990s.