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:" Mills seemed to assume that in order to sell personality, one need only have it.
Yet simply having personality does not make one a diplomat, any more than having muscles makes one an athlete.
What was missing was a sense of the active emotional labor involved in the selling.
This labor, it seemed to me, might be one part of a distinctly patterned yet invisible emotional system – a system composed of individual acts of ' emotion work ,' social ' feeling rules ,' and a great variety of exchanges between people in private and public life.

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