Page "Aston Martin" Paragraph 35

Between June and August 2007, the first east-west crossing of the full new Asian Highway was achieved by Britons Richard Meredith and Phil Colley driving a V8 Vantage.

From Tokyo to Istanbul, they drove a total of before joining the European motorway network for another to London.

The objective of the event was to demonstrate the durability of the V8 Vantage across hazardous terrain – and also to publicise the car in China.

The exercise was so successful that the company had opened dealerships in Shanghai and Beijing within three months.