Page "Attitude change" Paragraph 15

Systematic processing occurs when individuals are motivated and have high cognition to process a message.

Individuals using systematic processing are motivated to pay attention and have the cognitive ability to think deeply about a message ; they are persuaded by the content of the message, such as the strength or logic of the argument.

Motivation can be determined by many factors, such as how personally relevant the topic is, and cognitive ability can be determined by how knowledgeable an individual is on the message topic, or whether or not there is a distraction in the room.

Individuals who receive a message through systematic processing usually lead to internalization, and thus resulting in longer and more stable attitude change.