Page "August Horch" Paragraph 4
from
Wikipedia
The first Horch automobile was built in 1901.
The company moved to Reichenbach in 1902 and Zwickau in 1904.
Horch left the company in 1909 after a dispute, and set up in competition in Zwickau.
His new firm was initially called Horch Automobil-Werke GmbH, but following a legal dispute over the Horch name, he decided to make another automobile company.
( The court decided that Horch was a registered trademark on behalf of August Horch's former partners and August Horch was not entitled to use it any more ).
Consequently, Horch named his new company Audi Automobilwerke GmbH in 1910, Audi being the Latinization of Horch.
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