Page "Baby boomer" Paragraph 11

An ongoing battle for " generational ownership " has motivated a handful of marketing mavens and cultural commentators to coin and / or promote their own terms for sub-segments of the baby-boom generation.

These monikers include, but are not limited to, " Golden Boomers ," " Generation Jones ," " Alpha Boomers ," " Yuppies ," " Zoomers ," and " Cuspers.

" Advocates of these " cultural segments " are often zealous and overstated in their attempts to redefine generational boundaries, often claiming wide adoption and sometimes advancing self-promotional agendas.