Page "Badge engineering" Paragraph 4

" Probably the industry's first example of one car becoming another " occurred in 1926 when Nash Motors ' newly introduced smaller-sized Ajax models were discontinued in 1926 after over 22, 000 Ajax cars were sold during the brand's inaugural year.

The Chairman and CEO of the company, Charles W. Nash, ordered that the Ajax models be marketed as the " Nash Light Six ", a known and respected automobile brand that was the name of the company's founder.

Production was stopped for two days so Nash emblems, hubcaps, and radiator shells could be exchanged on all unshipped Ajax cars.

Conversion kits were also distributed at no charge to Ajax owners to transform their cars and protect the investment they had made in purchasing an automobile made by Nash.