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During the early 1950s, Ballantine attracted attention as one of the leading publishers of paperback science fiction and fantasy, beginning with The Space Merchants (# 21 ).

The Frederik Pohl and C. M. Kornbluth novel had first appeared in Galaxy Science Fiction under the title Gravy Planet.

Kauffman scored when he acquired and edited Ray Bradbury's Fahrenheit 451 ( originally in Galaxy as a shorter version, " The Firemen ").