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From a sociological and demographic perspective, the Big Brother franchise allows the opportunity for analysis of how people react when forced into close confinement with people who lie outside their comfort zone, since they may hold different opinions or ideals from other contestants, or simply belong to a different group of people than a contestant normally interacts with.
Indeed, the format is ideally suited to such analysis because the viewer is afforded the opportunity to see how a person reacts on the outside through the constant recording of their actions and also what they feel on the inside through the Diary Room / Confession Room.
The results can range from violent or angry confrontations to genuine and tender connections ( often including romantic interludes ), providing entertainment to the public.

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