Page "Bill Walsh (American football coach)" Paragraph 11
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In 1968, Walsh moved to the AFL expansion Cincinnati Bengals, joining the staff of legendary coach Paul Brown.
It was there that Walsh developed the philosophy now known as the " West Coast Offense ", as a matter of necessity.
Cincinnati's new quarterback, Virgil Carter, was known for his great mobility and accuracy but lacked a strong arm necessary to throw deep passes.
Thus, Walsh modified the vertical passing scheme he had learned during his time with the Raiders, designing a horizontal passing system that relied on quick, short throws-often spreading the ball across the entire width of the field.
The new offense was much better suited to Carter's physical abilities ; he led the league in pass completion percentage in 1971.
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