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" Fire Water Burn " played a major role in the slow build of interest that ultimately led to the band's mainstream breakthrough.
As the band could not previously afford national tours they promoted themselves by sending their music to radio stations across the country that fit the alternative rock format.
One significant early radio breakthrough came when an intern at 107. 7 The End in Seattle brought the band to the attention of the music director who, liking what he heard, played " Fire Water Burn " on his Friday night show.
The feature prompted a flood of phone calls asking about the song and the band.
The director passed the song onto his friend, the music director at KROQ-FM in Los Angeles, who then added it to her playlist.
The snowball effect meant the band were overwhelmed with demands for their records that they struggled to meet.
Record labels then started to call.
According to manager Brett Alperowitz in an interview with HitQuarters, Madonna's label Maverick " really wanted to sign the band in the worst possible way, even to the point where I had to tell Madonna that I couldn ’ t put her on the phone with Jimmy Pop.

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