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Bloomsbury is an area of the London Borough of Camden, in central London, between Euston Road and Holborn, developed by the Russell family in the 17th and 18th centuries into a fashionable residential area.

It is notable for its array of garden squares ,< ref >< cite > Guide to London Squares.

Retrieved 8 March 2007 .</ ref > literary connections ( exemplified by the Bloomsbury Group ) and numerous cultural, educational and healthcare institutions.

While Bloomsbury was not the first area of London to have acquired a formal square, Bloomsbury Square, laid out in 1660 by Thomas Wriothesley, 4th Earl of Southampton as Southampton Square, was the first square to be named as such .< ref name = LondonEncyc >< cite > The London Encyclopaedia, Edited by Ben Weinreb and Christopher Hibbert.

Macmillan London Ltd 1983 </ ref >