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The day involves a range of cultural activities including Ulysses readings and dramatisations, pub crawls and other events, much of it hosted by the James Joyce Centre in North Great George's Street.

Enthusiasts often dress in Edwardian costume to celebrate Bloomsday, and retrace Bloom's route around Dublin via landmarks such as Davy Byrne's pub.

Hard-core devotees have even been known to hold marathon readings of the entire novel, some lasting up to 36 hours.

A five-month-long festival ( ReJoyce Dublin 2004 ) took place in Dublin between 1 April and 31 August 2004.

On the Sunday in 2004 before the 100th " anniversary " of the fictional events described in the book, 10, 000 people in Dublin were treated to a free, open-air, full Irish breakfast on O ' Connell Street consisting of sausages, rashers, toast, beans, and black and white puddings.

Reading from Ulysses on top of James Joyce Tower and Museum, June 2009 " Every year hundreds of Dubliners dress as characters from the book ... as if to assert their willingness to become one with the text.

It is quite impossible to imagine any other masterpiece of modernism having quite such an effect on the life of a city.