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Though Greene was popular with readers, critics accused him of excessive sentimentality, heavy writing and repetitive coverage of the same subject, most notably the Baby Richard child custody saga.
A therapist for the birth parents in the custody case, Karen Moriarty, claimed in the book Baby Richard: A Four-Year-Old Child Comes Home that Greene never spoke to the parents, although he covered the subject with a hundred columns in which he strongly took the side of the adoptive parents.
Greene claimed that the biological parents, the Kirchners, did not respond to his requests for interviews.
The Chicago Reader ran a derisive column, " BobWatch: We Read Him So You Don't Have To ," penned pseudonymously by Chicago Sun-Times columnist Neil Steinberg.
Greene's experiences as a roadie were parodied by comics writer Steve Gerber in the background of the villain Dr. Bong in the 1970s Marvel comic Howard the Duck.
Critical coverage of Greene, which offered extensive coverage of his predilection for rewriting pop-culture press releases, was also featured in Spy magazine in a December, 1988 article by Magda Krance, " You Wouldn't Want to Be Bob Greene ".
Krance characterized his output as " the journalistic equivalent of Tuna Helper.

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