Page "Borland" Paragraph 19

On April 29, 1998, Borland refocused its efforts on targeting enterprise applications development.

Borland hired marketing firm Lexicon Branding to come up with a new name for the company.

Borland CEO Del Yocam explained at the time that the new name, Inprise, was meant to evoke " integrating the enterprise ".

The idea was to integrate Borland's tools, Delphi, C ++ Builder, and JBuilder with enterprise environment software, including Visigenic's implementations of CORBA, Visibroker for C ++ and Java, and the new emerging product, Application Server.