Page "Bovril" Paragraph 22

In November 2004, the manufacturers, Unilever, announced that the composition of Bovril was being changed from beef extract to a yeast extract, claiming it was to make the product suitable for vegetarians and vegans ; at that time fear of bovine spongiform encephalopathy ( BSE ) may have been a factor.

According to Unilever, " in blind taste tests, 10 % didn't notice any difference in taste, 40 % preferred the original and 50 % preferred the new product.