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The bricks and clicks model has typically been used by traditional retailers who have extensive logistics and supply chains, but are well known and often respected for their traditional physical presence.
Part of the reason for its success is that it is far easier for a traditional retailer to establish an online presence, than it is for a start-up company to employ a successful purely online one, or for an online only retailer to establish a traditional presence, including a strong and well recognised brand, without having a large marketing budget.
Although the major factor in the success or failure of this business model is in the control of costs, as usually maintaining a physical presence — paying for many physical store premises and their staffing — requires larger capital expenditure which online only businesses do not usually have.
Some business sectors may lend themselves better to a bricks and clicks model than others.
For example, supermarkets often have different customers types requiring alternative shopping options ; one group may wish to see the goods directly before purchase and like the convenience of quickly shopping on-the-fly, while another group may require a different convenience of shopping online and getting the order delivered when it suits them.
Conversely, a business selling more luxurious, often expensive, or only occasionally purchased products — like cars — may find sales are more common with a physical presence, due to the more considered nature of the purchasing decision, though they may still offer online product information.

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