Page "Broadcast network" Paragraph 8

During 1926 and 1927 radios in people ’ s homes were increasing dramatically.

The third radio network that came about was the Columbia Broadcasting System ( CBS ).

William S. Paley was the one who bought Columbia.

CBS struggled at first because both NBC networks had a head start.

Paley helped out CBS to get them where NBC was.

He focused on entertainment programming, news, and news affiliation.

Regional networks on CBS also existed in various parts of the country.

CBS ended up hiring Edward R. Murrow who boosted CBS ’ s ratings dramatically.

Murrow and CBS covered the war in Europe at the time Adolf Hitler was in power.

NBC and ABC withdrew from the war because they thought it was dangerous.

Murrow took the chance and it paid off for him and CBS.

CBS ratings skyrocketed.