Page "Brothers (TV series)" Paragraph 3

Said Robert Walden of his experience working on Showtime, " There are fewer cooks in the kitchen, and the writers have more freedom.

There's also something to be said for playing to 5 million or 6 million viewers instead of 30 million.

You're reaching a higher common denominator.

" Since Nielsen Media Research had not yet adapted its ratings system to measure audience levels on premium cable, Showtime relied on what it called " qualitative research " rather than sheer statistical reports.

" We have research firms that do telephone interviews with our subscribers ," explained Peter Chernin, a Showtime programming executive.

" They call people and ask them how much they like particular shows.

We also take into account the opinions of our local affiliates.

All of them rated Brothers very highly.