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Firms started highlighting their ethical stature in the late 1980s and early 1990s, possibly trying to distance themselves from the business scandals of the day, such as the savings and loan crisis.
The idea of business ethics caught the attention of academics, media and business firms by the end of the Cold War.
However, legitimate criticism of business practices was attacked for infringing the " freedom " of entrepreneurs and critics were accused of supporting communists.
This scuttled the discourse of business ethics both in media and academia.

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