Page "Business intelligence" Paragraph 17

In addition to above, business intelligence also can provide a pro-active approach, such as ALARM function to alert immediately to end-user.

There are many types of alerts, for example if some business value exceeds the threshold value the color of that amount in the report will turn RED and the business analyst is alerted.

Sometimes an alert mail will be sent to the user as well.

This end to end process requires data governance, which should be handled by the expert.