Page "CFNY-FM" Paragraph 11
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While the fan base was loyal, the station struggled to grow its audience due to its small studio and low broadcasting power.
With only a small broadcast range, the station used unconventional promotional strategies in an attempt to grow the brand.
CFNY would send DJs to host regular new wave dance parties, both to build a community amongst its fans and to supplement the station's limited advertising revenue through admission fees.
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