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Another potential source of competition in the future will be TV over broadband internet connections ; this is known as Internet Protocol television ( IPTV ).

Some IPTV services are currently available in London, while services operated in Hull ceased in April 2006.

As the speed and availability of broadband connections increase, more TV content can be delivered using protocols such as IPTV.

However, its impact on the market is yet to be measured, as is consumer attitude toward watching TV programs on personal computer instead of television sets.

At the end of 2006, BT ( the UK's former state owned monopoly phone company ) started offering BT Vision, which combines the digital free-to-air standard Freeview through an aerial, and on-demand IPTV, delivered over a BT Broadband connection through the Vision set-top box ( BT have chosen to deploy Microsoft's Mediaroom platform for this.