Page "Carrozzeria Touring" Paragraph 14

Touring's fortunes began to decline as automobile manufacturers replaced body-on-frame construction with monocoque construction and took coachbuilding activities in-house.

Competing for the ever declining amount of coachbuilding work that remained, Touring lost out to larger competitors like Pininfarina and ItalDesign.

The company's efforts to adhere to traditional methods and high standards ultimately led to its downfall, with the firm finally ceasing production in 1966.