Page "Chanel" Paragraph 22

One timeline measurement for Chanel presence in the United States is via trademarks registered with the United States Patent and Trademark Office ( USPTO ).

On Tuesday, 18 November 1924, Chanel, Inc. filed trademark applications for the typeset mark Chanel and for the distinctive interlocking CC design plus word mark.

At that time, the trademarks were registered only for the perfume, toiletry, and cosmetic products in the primary class of common metals and their alloys.

Chanel provided the description of face powder, perfume, eau de cologne, toilet water, lip stick, and rouge, to the USPTO.

The Chanel and double-C trademarks were awarded on the same date of 24 February 1925 with respective Serial Numbers of 71205468 and 71205469.

The first trademark application for the No. 5 perfume was on Thursday, 1 April 1926, described as perfume and toilet water.

First use and commercial use was stated as 1 January 1921.

Registration was granted on 20 July 1926 with Serial Number 71229497.