Page "Cheddar cheese" Paragraph 21

Coloured Cheddar-style cheese has long been sold, but even as early as 1860, the real reason for this was unclear: Joseph Harding stated " to the cheese consumers of London who prefer an adulterated food to that which is pure I have to announce an improvement in the annatto with which they compel the cheesemakers to colour the cheese ".

According to David Feldman, an author of trivia books, " The only reason why cheesemakers colour their product is because consumers seem to prefer it ".