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NLCC Final Destination: Nation's Leading Cheer Companies is a multi brand company, partnered with other companies such as: Americheer / Ameridance, American Cheer & Dance Academy, Eastern Cheer & Dance Association, and Spirit Unlimited.

Every year, starting in 2006, the NLCC hosts The Us Finals: The Final Destination of Cheerleading and Dance.

Every team that attends must qualify and receive a bid at a partner company's competition.

In May 2008, the NLCC and The JAM Brands announced a partnership to produce The U. S. Finals-Final Destination.

There are nine Final Destination locations across the country.

After the regional events, videos of all the teams that competed are sent to a new panel of judges and rescored to rank teams against those against whom they may never have had a chance to compete.