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In 2006, Hayden Panettiere, star of Bring It On: All or Nothing, took another cheerleading role as Claire Bennet, the cheerleader with an accelerated healing factor on NBC's hit sci-fi TV series Heroes, launching cheerleading back into the limelight of pop culture.

Claire was the main focus of the show's first story arc, featuring the popular catchphrase, " Save the cheerleader, save the world ".

Her prominent, protagonist role in Heroes was supported by a strong fan-base and provided a positive image for high school cheerleading.