Page "Chelsea F.C." Paragraph 2

Chelsea's regular kit colours are royal blue shirts and shorts with white socks.

The club's crest has been changed several times in attempts to re-brand the club and modernise its image.

The current crest, featuring a ceremonial lion rampant regardant holding a staff, is a modification of the one introduced in the early 1950s.

The club has sustained the fifth highest average all-time attendance in English football.

Their average home gate for the 2011 – 12 season was 41, 478, the sixth highest in the Premier League.

In April 2012 it was ranked by Forbes Magazine as the seventh most valuable football club in the world, at £ 473 million ($ 761 million ).

Since 2003, Chelsea have been owned by Russian billionaire Roman Abramovich.