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Many children's programs also have a large adult following, sometimes due to perceived quality and educational value, and sometimes among adults who watched the shows as children or with their own children and now have a nostalgic emotional connection ( an example is the continuing popularity of programming from Nickelodeon, which prompted the network to launch The ' 90s Are All That, a late-night block featuring reruns of 1990s Nickelodeon shows ).

The relatively low-cost nature of much early children's programming has given it a campy reputation, which is a second source of entertainment for adults who, as children, were unaware of the medium's limitations.