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Matthews and his wife Kathleen Matthews | Kathleen at the 2010 Time 100 Gala. Liberal blogger Glenn Greenwald has called Matthews " the most vivid example of all that is wrong with political coverage ," saying " e ’ s endlessly obsessed with personality-based politics and likes to promote the strong, masculine tough guy who you can have a beer with, versus the nerdy loser.

And he has a cast of characters who go on his show, like Newsweek ’ s Howard Fineman, who gush over the maleness of the Republican candidates and warn Democrats about how that has real appeal to American voters.

Most political reporters judge candidates on the basis of the likeability factor — Matthews is just more explicit about it.