Page "Citibank" Paragraph 18
from
Wikipedia
In the 1960s the bank entered into the credit card business.
In 1965, First National City Bank bought Carte Blanche from Hilton Hotels.
Three years later, the bank ( under pressure from the U. S. government ) sold this division.
By 1968, the company created its own credit card.
The card, known as " The Everything Card ", was promoted as a kind of East Coast version of the BankAmericard.
By 1969, First National City Bank decided that the Everything Card was too costly to promote as an independent brand and joined Master Charge ( now MasterCard ).
Citibank unsuccessfully tried again in 1977 – 1987 to create a separate credit card brand, the Choice Card.
Page 1 of 1.
2.021 seconds.