Page "Cognitive bias" Paragraph 3

Bias arises from various processes that are sometimes difficult to distinguish.

These include information-processing shortcuts ( heuristics ), mental noise and the mind's limited information processing capacity, emotional and moral motivations, or social influence .< ref > Wang, X. T., Simons, F., & Brédart, S. ( 2001 ).

Social cues and verbal framing in risky choice.

Journal of Behavioral Decision Making, 14 ( 1 ), 1-15.