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The Ethical Consumer Research Association once recommended that its readers do not buy Colgate because of its use of animal testing, though this is no longer the case.
In 2011, Colgate-Palmolive was one of the first companies recognized by PETA ( People for the Ethical Treatment of Animals ) under the new " working for regulatory change " category for companies that test on animals only when mandated by government regulations and are actively seeking alternatives to animal testing.

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