Page "Columnist" Paragraph 10

:" Feature service of various sorts is new ," Hallam Walker Davis wrote in a book, The Column, which was published in 1926.

" It has had the advantage of high-powered promotion.

It is still riding on the crest of the first big wave its own splash sent out.

" But Mr. Davis did think that in a decade or two the newspapers might be promoting their columns along with their comic strips.

The World had started the ball rolling with billboard advertising of Heywood Broun's " It Seems to Me.

" The McNaught Syndicate was sitting pretty with O. O. McIntyre, Will Rogers and Irvin S. Cobb on its list.

The New York Herald Tribune offered Don Marquis and Franklin P. Adams rhymed satirically in " The Conning Tower " for the New York World Syndicate.

" A Line o ' Type Or Two ," Bert Leston Taylor's verse column in the Chicago Tribune, was now being done by Richard Henry Little.

Other offerings: humorous sketches by Damon Runyon ; O. Henry stories ; editorials by Arthur Brisbane ; Ring Lardner letter ; " Rippling Rhymes ," by Walt Mason ; literary articles by H. L. Mencken.