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In 2006, Common was a model for photos of The Gap's fall season collection, appearing on posters in stores.
Later that year, he performed in The Gap's " Holiday In Your Hood " themed Peace Love Gap.
In February 2007, Common signed a deal with New Era to promote their new line of Layers fitted caps.
Common also stars in a television commercial for the 2008 Lincoln Navigator.
He appears in NBA 2K8 in NBA Blacktop mode.
In the fall of 2008, Common appeared in an ad for Microsoft's Zune, comparing his new song, " Universal Mind Control ", to ," Planet Rock ", a song from hip hop pioneer Afrika Bambaataa.
As well as that he featured in the Diesel campaign for a new fragrance called " Only The Brave ".
His song " Be ( intro )" is featured in a commercial for BlackBerry as of January 2011.
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