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Perhaps the first examples from rock were the albums of The Ventures.

Starting from 1961's Colorful Ventures ( each song had a color in the title ), the group became known for issuing records throughout the 1960s whose tracks revolved around central themes, including surf music, country, outer space, TV themes, and psychedelic music.

Ray Charles also issued his Modern Sounds recordings, which departed from his well-known R & B and soul style to conceptually country music records.