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The political scientist Michael Barkun discussing the usage of this term in contemporary American culture holds that a conspiracy theory is a belief which explains an event as the result of a secret plot by exceptionally powerful and cunning conspirators to achieve a malevolent end.
According to Barkun, the appeal of conspiracism is threefold: First, conspiracy theories claim to explain what institutional analysis cannot.
They appear to make sense out of a world that is otherwise confusing.
Second, they do so in an appealingly simple way, by dividing the world sharply between the forces of light, and the forces of darkness.
They trace all evil back to a single source, the conspirators and their agents.
Third, conspiracy theories are often presented as special, secret knowledge unknown or unappreciated by others.
For conspiracy theorists, the masses are a brainwashed herd, while the conspiracy theorists in the know can congratulate themselves on penetrating the plotters ' deceptions.

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