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Florida's use of census and economic data, presented in works such as The Rise of the Creative Class ( 2002 ), Cities and the Creative Class ( 2004 ), and The Flight of the Creative Class ( 2007 ), as well as Bobos in Paradise by David Brooks ( whose " bobos " roughly correspond to Florida's Creative Class ), and NEO Power by Ross Honeywill ( whose NEOs deliver a more sophisticated level of evidence ), has shown that cities which attract and retain creative residents prosper, while those that do not stagnate.
This research has gained traction in the business community, as well as among politicians and urban planners.
Florida and other Creative Class theorists have been invited to meetings of the National Conference of Mayors and numerous economic development committees, such the Denver mayor's Task Force on Creative Spaces and Michigan governor Jennifer Granholm's Cool Cities Initiative.

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